Organic consumers come in many forms. Some buy organic for health, others to support environmental initiatives, and others to avoid harsh pesticides or GMOs. What's common among almost all organic consumers though, is that you need to keep them invested and on board with organics vs. conventional.
One way to ensure that your organic customers stay loyal is to make sure they understand why organics cost more than conventional food and remind them why that extra cost is worth it. For help talking to customers about organic pricing issues, check out the talking points in the following articles...